Challenge: Set a romantic, sophisticated tone; present the history and legacy of HW; educate the visitor on the very nature of diamonds and the HW standard; present a large number of products in different categories with detailed information by leveraging the capabilites of the new flash standard. Solution: Music, interactivity and animated illustrations play an integral part in setting the tone; many interactive features entice the visitor to explore the lengthy history of HW; the Diamond section details the Four C's of Diamonds through an interactive visual narrative; the carousels in the Bridal section are programmed to pull content dynamically in order to streamline workflow and synamically loading 'content' allows a larger number of jpegs to be accessed by the visitor.