Digestive tablet market is highly competitive with lots of big brands. As a marketing challenger, JianWei digestive tablet need a distinctive poster campaign to deliver their message “powerful digestion”.

By using impactful illustration, we created an advertising campaign to grab the attention of our target audience and deliver the simple message to them. It's well known that lots of Chinese people like to eat weird food, but with our powerful digestive, digestion is made easy by breaking down the tough food into molecule like glucose, protein and water etc.

We attracted the attention of many of the people who passed nearby the location. The campaign created some buzz and word of mouth about the brand.