As we were telling the people of Southampton about something that was happening locally, we felt it was important to reference the city itself.

So, we decided to use a nautical theme in recognition of Southampton's history as a renowned port.

Little Waitrose Southampton took £40.7k from the part week commencing Wednesday 17 September (£8.7k on opening day), £20.7k up on forecast.

In Week 45 branch sales are currently 0.4% ahead of budget (YTD) and Little Waitrose is 16.3% ahead. (WTD)

The campaign successfully delivered on awareness, frequency and new customer acquisition.