"Catvertising" is a self-promotional film made by advertising agency, john st. "Catvertising" was released online in November of 2011. Within days, it was #3 on YouTube's Top Ten Videos in Canada, and #1 on Mashable's Global Ads Chart. In 10 days, it had been viewed over a million times, and currently stands at 1.7 million views worldwide.Time Magazine named it to their 2011 "Top 10 of Everything" issue and was featured by Conan O'Brien, FOX, CBS, ABC News, People Magazine, the Chicago Tribune, Global TV (Canada), Mashable, AdWeek, The Next Web, The Hollywood Gossip, Roger Ebert and Teddy Hilton (Perez Hilton's dog).