Johnnie Walker Director’s Blend is a very limited edition whisky created each year by the Johnnie Walker Master Blender, Jim Beverage. This limited edition is given to all the Diageo Directors as a token of appreciation for a job well done. We were invited to design the 2011 bottle, based on the flavour profile of the liquid: unusual casks and blends, rarity and hidden gems.

The design enhances the whisky and the beautiful amber colour catches the light and refracts it like a jewel.

We used a screen-printing technique on the label’s graphics and the JW monogram on the back to create a subtle tone-on-tone effect, the goal being to let the product shine.

The Directors' Blend is distributed only to the internal Diageo directors’ team, which is then shared with friends and co-workers as gifts.