Liking the campaign: a very high 92%. Liking it enough to recommend it: also a very high 96%.

At a more diagnostic level, 'Think it’s distinctive' and 'Think it’s progressive' increases of 11% and 17% respectively.The affinity measure ‘the brand for me’ saw a 5% shift amongst our 25-35 year-old audiencePurchase intent increased from 40% to 45% in last 3 months- Source: MHD/TNS Tracking