Target Group: Pregnant women and Young Mothers. Objective: To reinforce the image of Johnson & Johnson knowing what every baby needs. To increase awareness and loyalty towards the brand. Synopsis: The brand recall for Johnson's Baby products in India in very high as it is around the world. In effect, this website is an online extension of the brand, focussing on the brand's characteristics and leveraging on the perception of the brand in the minds of young mothers. Keeping in mind a young mother's anxiety and lack of knowledge on issues of babycare, we have made this site a ready reckoner for some basic issues. Further, the content lent more credibility coming from an expert in babycare like Johnson & Johnson. The site tries to bring out the joy and happiness that a newborn brings into the household. From the design to the content, this site is about reassuring a young mother and helping her through the initial anxieties.