In the world of architecture, there are not many structures that work with the path of the sun. Fewer still make use of shadows as the main attraction. The Shadow Playground made use of natural elements to give children a fascinating experience outdoors.

Describe why it is most appropriate to the brand.

Johnson's Baby supports the World Health Organization’s recommendation of giving children an hour of active play a day. The Shadow Playground is an experience that helps mothers make this happen.

The Shadow Playground attracted 5,300 visitors in 1 month and resulted in organic media exposure worth over P6,600,000, further promoting the benefits of outdoor play and Active Fresh to even more moms.