The "Quick Can't Be Caught" campaign used rapid-fire cuts to condense Chris Paul highlights to their core movements. The :05 spots were then sprinkled within commercial pods making the surrounding ads feel even longer by contrast. The Jordan Brand spots were fast already, but sound design allowed time to be bent, specific actions to be featured and gave each spot its own "wink." "Isolation"Chris Paul embarrasses his defender one-on-one and hits the jump shot as the crowd reacts.