The newly redesigned Jumpman23.com needed to provide a flexible architectural and presentation model that will enable Jordan Brand to integrate campaign communications, seasonally relevant messaging, and corporate program information into a seamless 3-D experience. Targeting the 12-24 year old global consumer, we realized we needed a way to build relationships with them that are exciting, compelling, and relevant to the way in which they engage with media. Jumpman23.com utilizes the latest in flash technology, motion, audio, and video to create a rich ‘luxury showroom’ inspired interactive environment that will serve as the launching point for all future Jordan digital communications.