Cannes Lions
SALEM, Sao Paulo / COMUNIQUE-SE / 2009
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The creative solution was to make the journalist feel as though he was a giant of Brazilian journalism, since he was chosen as a finalist of the most highly prized award in the field. With this in mind, considering that he was a giant and everything around him was proportionately small, a micro invitation only 3 cm in size was made and the journalist would need a magnifying glass to read it. All the envelopes and invitations were custom-made.
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