Cannes Lions
MJZ, Los Angeles / SONY / 2019
Overview
Entries
Credits
Background
To speak to this more casual audience, we created an escapist, visual odyssey to transport the viewer through a series of breathtaking PlayStation worlds, set to a heroic poem that served as a call to adventure.
The film’s meticulous attention to craft and detail highlighted the brand’s dedication to the creative process and the importance of properly bringing these worlds to life for the gamer, illustrating the greatness that awaits when you dive into the incredible PlayStation universe.
Execution
Starring a lone hero who awakens to embark on a journey through a series of epic gaming worlds. Set to an original poem, the film inspires gamers and non-gamers alike to dive into the greatness that awaits.
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