The cause-related integrated campaign was activated to maximize impact as quickly as possible.A national radio campaign generated awareness quickly, using children in the copy to trigger emotional empathy.A press conference for journalists/bloggers announced the event and generated buzz and endorsement.A RedNoses website was created to offer more information. This was mentioned across all channels as well as within the client’s staff’s email signatures to spread the word.On pack Red noses stickering was as an extra trigger at POS. Some retailers were so enthusiast about the initiative that they mentioned it on their website.We also developed a Facebook application. People were invited to put a red nose on their profile picture and post it, saying they were supporting the action. This created a lot of word of mouth promotion.

Joyvalle managed to create a real buzz and emotional link with the consumers, despite a profusion of cause-related campaigns at that time.We exploded their sales objectives by +34%!The Cliniclowns received a check of €133,897 - their highest donation ever!30 bloggers posted positive articles, 2000 visits on RedNoses.be and free PR in leading newspapers and B2B press.A post-test showed positive score on awareness and image:- 45% recall of the campaign- 68% think more positively about Joyvalle (especially non users)We exceeded all expectations, making Joyvalle, the Cliniclowns but, most importantly, thousands of hospitalized kids happy…