In order to communicate the excitement of the race, we wanted the target to feel how it is like to be there, the excited audiences, friendly staffs, intense jockeys and horses. 20,000 pictures were used to create this lively image. Especially the year is year of horse in oriental zodiac.

The campaign run along with TV spot.

With special anniversary events still on the way, the campaign would mark a successful mile stone to the association’s history and great impact to the targets.