Cannes Lions
DDB HELSINKI, Helsinki / INGMAN FOODS / 2004
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Description
Sunrise at pear orchard. Farmer asleep under tree. Tree bending down as it carries enormous pear that touches the groud. Tree snaps loose and returns upright. Farmer wakes up, staring at pear and tiny basket he has brought along. The voiceover states "The new Jättis Pear. It is big".
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