APAS is the biggest food fair in Brazil: APAS 2012.Camp Nectar had to invite 200 prospects (owners of bakeries, supermarkets, warehouses, bars) to visit the brand's stand in the fair.

We figured out a different way to show that Camp Nectar juice boxes have a lot of fruit. After 2 years of experiments, we’ve created the Real Juice Boxes: fruits with the shape of the pack. First, 3 types of moulds were developed. Then, the moulds were placed in trees in a Brazilian farm. After some months, the Real Juice Boxes were born. We’ve got 1,123 fruits in the form of the pack. Oranges, limes, passion fruits and guavas.We’ve exhibited them in supermarkets, fairs and horti-frutis. People could take the Fruit Box from the gondola and get back a box of Juice Camp.

Results: Share on social networks. Incalculable free exposure in the media. 15% increase in sales in supermarkets where the action occurred. True juice lovers found out that Camp is tasty, healthy and natural