Cannes Lions
AVENUE A I RAZORFISH, Chicago / CAPRI SUN / 2008
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Description
Respectthepouch.com, brought to you by Capri Sun, is a new site that brings the personality of the iconic beverage brand to life. It delights kids with several utterly outrageous features. Send bizarre burp-o-grams. Upload your face onto an avatar and challenge the wily Karate Pouch to a dance off. Create your own pouch character, join a virtual pouch posse and push it to the gallery to fight for ultimate respect. A revolution has started. It is just the beginning. Respect the Pouch.
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