Cannes Lions

JUICES

McCANN ERICKSON BUENOS AIRES, Buenos Aires / RAAW JUICES / 2014

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Which is the most important job of all?

Working for the NASA is a valid response because it’s something almost all of us would like to do.

Mistake. The most important jobs are not the ones we’d all like to do, but the ones nobody cares to do, like for example extracting semen from animals or eating pet food.

Those workers are the most important of all. You have to want them, guard them and help them survive for as many years as possible. And only a healthy and tasty juice can scream out this message. So, wish these wonderful workers a long life. If they didn’t have it, someone would have to take their place.

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