To maintain top of mind awareness in a crowded category, Starburst created an iconic print ad that cuts through the clutter of magazines. The ad answers the question of “How did Starburst get so juicy?” in a metaphorical and literal tongue-in-cheek way. The print is running in major pop culture magazines and lets the visual do all the talking, giving readers a break from words. The playful design of this ad uses computer graphics and the child-like imagination found inside all of us. It was important to not let imagination distract from the candy but rather to highlight it, which is why the candy and its juiciness are the focal point in the illustration. By taking an unbelievable scenario and making it photo real, you bring together reality and imagination.