Cannes Lions

JUICY TOX LIPSTICKS

BBDO KOREA, Seoul / ETUDE / 2004

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We made our work float in the middle of a webpage in order to attract the viewer's attention. With the girl's attitude on the screen we aroused viewer's curiosity and lead them to click it. People would also have fun in the landing page 'how to play the CF' to 'put the lipstick on'.

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