Cannes Lions

JUKEBOX

KEPEL & MATA, Buenos Aires / BUDWEISER BUDVAR / 2013

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

WE’VE CREATED THE WORLD’S FIRST JUKEBOX WHICH WORKS ONLY WITH BUDWEISER’S CAPS. WE’VE INSTALLED THESE JUKEBOXES AT BUENOS AIRE’S HOTTEST BARS.

Outcome

THOUSANDS OF CAPS ARE BEING TRANSFORMED INTO SONGS. WE’VE INCREASED BUDWEISER’S CONSUMPTION 20% IN BARS WHERE JUKEBOXES WHERE INSTALLED.

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