Cannes Lions
KEPEL & MATA, Buenos Aires / BUDWEISER BUDVAR / 2013
Awards:
Overview
Entries
Credits
Execution
WE’VE CREATED THE WORLD’S FIRST JUKEBOX WHICH WORKS ONLY WITH BUDWEISER’S CAPS. WE’VE INSTALLED THESE JUKEBOXES AT BUENOS AIRE’S HOTTEST BARS.
Outcome
THOUSANDS OF CAPS ARE BEING TRANSFORMED INTO SONGS. WE’VE INCREASED BUDWEISER’S CONSUMPTION 20% IN BARS WHERE JUKEBOXES WHERE INSTALLED.
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