Since these fans spend many hours on Internet and social media, the experience was launched and shared trough these channels, quantifying the success of the improved engagement trough social media metrics.

As an F1 race this promo would be full of adrenaline! Through an application at Facebook and Twitter trivia we created a digital race, at which the podium holders would win!

With 80 winners we took off in a caravan from Mexico to USA. Through our journey, challenges were set up to expand the joy of the winners to social media, amplifying the reach of the brand’s experience.

We had stunning activities for them at USA: face to face with F1 drivers, special seats just in front of the pit stops and a final surprise: an additional all paid trip challenge to Canada’s F1 race. This experience enabled us to create a special brotherhood bond between Telmex and winners.

1. Growth of +75% of Facebook fans

2. Increase of +95% of the monthly average users engaged at Facebook

3. Facebook’s monthly average impressions increased +2,400%

4. Growth of 180% of Twitter followers, 130% above the target

5. Accounted an increase of 72% in retweets, 164% in replies and 173% in mentions

At the end 80 happy fans enjoyed a unique life experience!

• "A dream come true to life, because my son invited me ... now it makes sense to spend as much time on Facebook and Twitter", Franco Maccaferri.