Oxfam Intermon is an organization that promotes a global movement and fights with disadvantaged populations to eradicate injustice.

Its aim is to enable all people to exercise their rights and enjoy a life of dignity.

The brief was: We have to help the Colombian rural women who are attacked every day by armed groups that illegally exploit their land and destroy the environment.

Our goal was to focus the attention of the global population on this problem and to offer rural women in Colombia a way to denounce these attacks without putting them in danger.

These women see every day how their human rights are violated by protecting the environment. They are threatened and killed for protecting the forest on which their lives and the well-being of the planet depend.

This idea has two very different but equally important target audiences. Ivan Duque, the President of Colombia, the only person who can help these women, and the rest of the world who can help by lobbying to change their situation.

To reach both, we connected our anonymous reporting form to Oxfam's Twitter profiles in several Latin American countries and had the first message sent by a woman defender speak directly to Ivan Duque, President of Colombia.

In this app they can record a video telling their story but the one in charge of launching it to the world is Victoria, a woman created from the characteristics of the rural women leaders murdered in the last years.

This video is automatically published in Oxfam's social profiles in countries such as Chile, Mexico, Peru or Guatemala, in order to achieve the maximum possible diffusion of each story.

This app was launched in November 2019 and is still active because rural women in Colombia are still being attacked.