“Be JUPI!” became the major message for the designers of new website for JUPI - brand of juice. The main objective is to increase the brand's awareness among it's consumers. JUPI is used as a connotation to happy, crazy and positive. Drink JUPI and stay happy! Positive energy comes to you from funny fruits, their laughs, overwhelming happiness and jokes. Pass your positive vibes to sad and pessimistic people! Let the world around you be JUPI! Web portal has been customised according to the cultural features and sense of humour for the visitors from Poland, Hungary, Czech and Slovak Republic.