Cannes Lions
Just like a caring mother
DENTSU K, Taipei City / UNI PRESIDENT (THAILAND) CO. / 2016
Overview
Entries
Credits
Overview
Description
To establish the emotional connection between consumers and Reisui. The target consumers of Reisui milk is 35-49 year-old mothers. How careful Reisui producing milk is the same as they are: mothers careful to children.
Execution
The series video exposed on Facebook and YouTube in November 2015. The touching story attracted many viewers sharing and discussing fiercely.
Outcome
6,964,081 views in two months.
The Most Successful Online Video Award of YouTube
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