Cannes Lions

Just Sync

OPPO, Shenzhen / COLOROS / 2022

Film
Demo Film
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Overview

Entries

Credits

OVERVIEW

Execution

Our production design play an important role in storytelling. It enriches and enhances the realism of our storytelling. The story follows the journey of our protagonist as she travels from one space to one space in her apartment. In the production design, we put in a lot of thoughts on having small little details that could further enhance the character of our protagonist. With manga posters, small little toy figurines planted across the apartment, and mix media execution, we hope to set up our character as a playful and adventurous person where shes open to many new different things reflecting back to the product.

This film was done at the height of the pandemic so the whole production process was done remotely from ideation to final delivery. Much of the visual effects were done by people working remotely as well with an 8hr time difference with the client.