Singer Emma Louise's latest evolution as an artist was as a bold and honest, gender bending statement with her decision to sing with pitched down vocals. Accompanying the release and fitting right in with the dramatic and bold approach comes ‘Just The Way I Am’, this film proves how innate and personal this artistic statement is for Emma. This stunning visual accompaniment for Emma Louise’s track ‘Just The Way I Am’, perfectly ties in with the song’s innate and personal premise. With just her face singing the song, the message of what Emma Louise is saying is brought to the fore as she sings to the camera and the raw emotion takes centre stage. The film symbolises both the expressional change and story behind the song with elegance and legitimate style, proving that Emma Louise is simply impeccable, just the way she is.

The creative idea is a simple but powerful one filming Emma Louise in close up using an rotating Robot Argo arm coupled with lighting wrapping her face, singing to the camera and allowing the raw emotion takes centre stage. The film symbolises both the expressional change and story behind the song with elegance and legitimate style, proving that Emma Louise is simply impeccable, just the way she is.

Online release of music video in line with the single release.

Online release of the music video in September 2018

Online reach of 26,904 views