Product placement in live theatres is not usual in our country. The advertising efforts in live theatres are limited to voice announcements for the main sponsors of each play.

We used the oldest 3D technology ever available in entertainment: live theatre. We created a new advertising spotline: the previous moment before a real theatre play starts. We built a mobile stage, capable of telling many different stories in a few minutes. Then, we turned the typical homemade video shots into small drama plays.The concept: Now your memories have 3 dimensions

Being the first brand in launch a 3D camcorder in Argentina, it was a big opportunity to set the brand among the high-tech players.The problems? Both the technology market being full of 3D products, and the advertising spotline.