20’s in South Korea are losing their confidence. Because of the lowest employment rate in the last three decades, they called ‘3G generation’. That means they are given up dating, getting married, and having children. They are still struggling to get their jobs and suffering from a lack of money. It has been a serious problem in Korea.

In February 2015, Fashion Designer Sung do Kang, who has overcome his hearing impairments and achieve his goals, has collaborated with K3. K3 and the partner tried to send the hopeful message with destroyed jeans created by drifting.

The K3 ROAD JEAN is not just the first jean in the world created by car drifting, and it has become a symbol of passion and dreams of 20’s.