Target Group: Users interested in the newest mobile phones, early adoptersObjectives: Create awareness for the brand new Sony Ericsson K750iSynopsis: The user visits the website. The skyscraper with the K750i mobile phone appears. Parallel a flash overlay shows a woman watching a TV screen. The K750i moves out of the skyscraper towars the flash overlay and positiones itself over the TV screen. It looks like somebody wants to take a photo of the TV screen and the woman. Now the user is watching the Sony Ericsson TV commercial within the display of the K750i mobile phone.