Applying the technology of Lenticular printing, we developed a way in which a message could only be seen from the point of view of a kid, while hiding from the point of view of a grown-up. Using this unique way, we secretly revealed truths about grown-ups which they kept away from kids. Limiting the reach only to kids, we were able to communicate much more relevant messages compared to the former goody ones. These messages of truth loosened up the tensed feelings of kids, encouraged them to trust their own feelings instead of listening too much to grown-ups.

According to the data of the trial survey we conducted, 89% of the bookstores answered that they would like to post these posters at their stores. We already received actual requests from 57 bookstores, this enabled us to increase free ad exposure.