An exclusive technology was created: VideoKast, with "K" from Kaiser. Through easy-to-use tools, Internet users could transform photographs into dynamic videos, including effects, soundtrack, and other resources, and then send it to their friends. To communicate the technology and popularize it, the agency created a promotion which focuses the desire to have "15 minutes of Fame." Users created their own VideoKasts about themes such as "good humour," or "soccer." Weekly, the best VideoKasts were aired on TV. "Fun" VideoKasts were aired at a popular humoristic TV program, and those exploiting the "soccer passion" subject were aired during soccer game broadcasts

An increase in brand exposure was generated, influencing consumers and opinion makers. Podkast brought innovation and consumer experience with the brand. In the first two weeks after launch of the new site, page views have tripled over the previous week (from 94,823 to 308,161 page-views).There were over 1,000 persons enrolled in the promotion, and a total of 412 podcasts were created. Over 60,000 people listened to the PodKasts as of October 28, 2005, when the promotion was closed. The average time spent at the site during the promotion was 8 minutes.