Kaizers Orchestra have built their career as one of Norway's biggest bands by remaining true to their unique sound. When they were to release the album "Violeta Violeta Volum III", they faced two challenges that are rapidly becoming more imperative for every artist that wishes to reach a wider audience.

To launch and promote the band Kaizers Orchestras latest record, Violeta Violeta Vol.3, we designed the album like a virus.

Because of the limited media budget the campaign was primarily communicated through social and earned media.

We also created a tactical campaign directed towards existing fans or music interested through Facebook Ads and Google Search.

The response was formidable. Making the album into a sales hit without one single radio hit.

- The album reached the number 1 position in its first week of release

- Most downloaded app in both Appstore (iPhone) and Google Play (Android)

- Downloads and streams equivalent to 3x platinum

- Sold out venues across the country

- Reaching trainstations and airports, the virus spread to over 50 countries