Cannes Lions
BBDO , New York / M&M'S / 2021
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A bag of M&M’s can’t change your name, but it can help make you feel better about it. In this :06 social film, we see how empathy, laughter and, of course, some M&M’s, have the power to bring people closer together. After a year full of division, M&M’S wanted to spotlight a few culturally relevant moments and behavior—like calling someone “Karen”—that keep us from feeling connected to one another. By extending the proverbial olive branch with a bag of M&M’S, the brand hopes to inspire others to own their mistakes and put the past behind them with a little levity and chocolate.
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