Karhu is a Finnish Beer Brand that fights against the artificiality of the world and treasures the real and authentic things.

Karhu believes that everybody should follow themselves.

It’s about listening to your heart and being the person you truly are.

Karhu is a brand that actively takes part in social issues and discussions.

As Helsinki Pride took place in Helsinki in June 2018, Karhu celebrated the LGBT community by being a proud sponsor of the event.

On the eve of the event, a print was published as a teaser. I featured two similar beer cans kissing each other in the Finnish summer evening, with just #followyourself.