This is not just another MAN-MEETS-ROBOT motion picture. This is an articulation of a brand promise that often times remains unspoken or not put into an act. While well-known for its motorcycle business, Kawasaki brand operates in a wider range of industries; Marine, Air, Energy Solutions, etc. However, the brand awareness in such wider context is yet low, and the same applies to their Robotics Business. It is the oldest Robotics brand in Japan, and we wanted to take such legacy to a higher ground through the lens of “Powering your potential,” Kawasaki’s brand promise.

The ultimate reality in manufacturing is the factory; so the film was shot there. “Numbers No:Z” is a professional dance-duo unit who has been active performing around the world. One of their specializations is the robot-dance; in this film, 20 programmed robot-arms and lightings accelerated their performance. Beautifully in-sync with each other, the dancers and the robots performed with scale and dynamics; only made possible with human dance skills and high-performing machinery technologies.