We aired a microsite, kaytmikoytmu.com, in 1 day with an extraordinary real time action. The website provides the pronunciations of the commonly misspelled names of football players. With the right timing, the website attracted a lot of users and was organically published from different platforms without any media investment. In addition, we created relevant content for prominent related platforms to meet with a larger audience.

The website was visited by 7.500 unique visitors within the 4 hours of its launch, without any media investment. With providing content to the related platforms, we made it possible to reach 22.900 unique users within 3 days. The visitors spent an average of 88 seconds on the website. Users listened to the pronunciations for 234.516 times through different platforms. We managed to reach to 3.7 million users with this real-time campaign.