KDB Daewoo Securities’ brand philosophy is ‘THINK YOU VERY MUCH’, which means to consider the clients as our number one priority.

With this philosophy, during the last year, we created an ‘Easy Finance Campaign’ by explaining difficult finance terminology through music, drama, and popular broadcast contents.

This video is a corporate PR campaign trying to present KDB Daewoo Securities’ client oriented brand image. In this video, the child asks a question and the father tries to give an answer to his child in the easiest way possible. KDB Daewoo Securities is similar in that sense as they are trying to explain finance as easily as possible for the clients, which is the basic message for this video.

We tried to connect with the clients emotionally, considering that they would have went through the same situation with their child in real life.

In the beginning of the video, it caught the attention of the viewers with the innocent voice of the kids calling their dads. And it’s not about just sending the message, but the video made the viewers think about the kids’ questions.