March 11th, 2011, the earthquake hit the Kesennuma area. When the Tsubaki flowers were vastly damaged in the fires, people's wish was to see Tsubaki in bloom again.

What we decided to do is to create a program of donating through walking with the App.

To promote this program, We used a whole building and created a 3D art in which people can see the patterns of Tsubaki flowers as they walk.

This campaign was brought up in every media.

As a result, 279000 people participated. The donation has reached more than 6.8 million yen equal to 2280 Tsubaki seedlings.

To promote this program, we used a whole building and created a 3D art in which people can see the patterns of Tsubaki flowers as they walk.

As a result, 279 thousand people participated over 2 months. The donation 6.8 million yen. This is equal to 2280 Tsubaki seedlings.