Simplify the complex, so the public will be able to understand disease information easily:

We are the translators, in order to make heart failure more approachable, we planned various PR activities, such as heart failure naming event, disease awareness articles, heart failure LINE images, and films to simplify the difficult language of disease information into more simple and comprehensible language for the public, in an effort to raise greater public awareness for heart failure.

(1) Disease naming event and announcement to make heart failure more memorable: We planned a heart failure naming event, using a creative and simple way to communicate disease knowledge, and invited professionals announce the “Deflated Heart” at the press conference.

(2) We created the first disease awareness LINE images, adapted to the target audience’s social media behavior: Sharing of LINE images represent the person’s thoughts of caring and blessings. Therefore, we created a series of heart failure disease awareness LINE images, disseminated the images through healthcare media’s official LINE account, to reach our target audience.

(3) Successfully raised public awareness of heart failure through a series of heart failure themed videos: We produced a microfilm to attract audience, and brought out heart failure symptoms and severity through parent-child relationship. Furthermore, we invited doctors to explain information regarding heart failure in interview videos, consequently achieved the purpose of disease ducation.

(1) Heart failure naming event and press conference: A total of 70 medical professionals participated in the naming event, successfully reach consensus on disease awareness of medical professionals from various fields.

(2) Disease awareness LINE images: Generated a total of 70,990 clicks, effectively reached the general public and attracted mainstream media to report on the LINE images

(3) Heart failure microfilm: A total of 11 Facebook pages shared the videos voluntarily, including NowNews?SETN News?Udn Health?EBC News?Nextmag, Female Celebrity- Fan Fan, Mimi Zhao, Diane Lin, Female Host-SU QING HONG, creating 880,000 views.

(4) For the past year, search rate of heart failure is significantly higher than that of atrial fibrillation and other cardiovascular diseases.

(5) The media and hospitals also begin to write articles on heart failure voluntarily, which signifies that heart failure awareness is effectively raised and this disease is beginning to be taken seriously. At the same time, our clients confirmed that medical professionals and the public have been starting to use “Deflated Heart” to describe heart failure.