Cannes Lions
CUT+RUN, New York / DIAGEO / 2016
Overview
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Description
Film opens on an 87 yr old woman - Baddie Winkle. She is widely known among Instagram users, for her eclectic style and disregard for social norms. She is dressed in a shiny, spandex jumpsuit and starts the commercial by saying that she is in the prime of her life and “getting brighter every day”.
In the film, Baddie is having what looks like a college style party in her home. She dances with people of all age groups young and old who are casted as her real-life friends. Baddie is shining as the life of the party regardless of her age. The film closes with a message from Baddie that embodies how our world can be ageless.
"When people say to me, 'Granny, sit down, you’ll break something!' – I just smile and say, 'Honey, the only thing I’m about to break ... is your man's heart.’”
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