“Keep the World Flawed” is a 90” film that builds upon the main concept introduced with “Go With the Flaw”, taking the core creative idea one step further: the film built a multi-layered narrative, telling a story that spans three years. We follow our two beautifully flawed protagonists as they wrestle with their flaws and fall in love with each other, every scene moving towards the double twist in the film: in the end, flaws always win. This allowed the brand a new opportunity to challenge conformity.

The film acts as a springboard for an emotional narrative that is meant to inspire the community, both online and offline, to keep the world flawed.

In the hero video we follow the story of a young boy and girl who meet and fall in love after they both decide to get rid of their obvious flaws. But that won’t trick anyone for too long. It also doubled as a gateway content, hiding easter eggs that lead to different websites/services, meant to keep the world flawed themselves, while leading to diesel.com

“Keep the World Flawed” as the main video content for the campaign reached over 100 million users online. On social media, 28.7% of users reached watched the entire 60” cut at least once. The film reached an additional 5 million viewers on digital tv, servicing five markets with the 90” extended cut. In cinemas, the 90” film was placed in three key markets as the last content before the beginning of the movie, reaching an additional 5 million viewers.

Thanks to its multi-layered approach, the campaign led to a marked increase in e-commerce visits, with a +97% over quarterly averages.