Spikes Asia

Keeper Alert

LEO BURNETT INDONESIA, Jakarta / SAMSUNG / 2016

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Overview

Entries

Credits

OVERVIEW

Background

The Brief:

More than half of the population in Indonesia use more than 2 phones for various reasons and they all face a common problem – misplacing their devices.

Execution

The Execution:

We create Samsung Keeper Alert, a mobile application that enables Samsung’s mobile devices to alert each other before they are left behind by using bluetooth connectivity. Once the app is installed, the devices alert the user every time the connected devices are separated at a distance. The separation distance can be set within the app.