Synopsis: Kellogg’s Nutri-Grain is a breakfast cereal aimed at the teenage market (male 13-17). The brand has a long history of association with Australia’s beach culture. To engage the target, we created an interactive Flash game that is served out of a banner and over the page, using Eyeblaster technology. The game consists of 3 tracks, with 5 laps per track, with the objective being to complete the race in the quickest possible time.

Objectives: Create an interactive experience that drives the key message 'Fuels you to do the hard yards'; reinforce the NutriGrain brand through an engaging and topical advertising concept; reinforce NutriGrain as an energy cereal by positioning it as the fuel they need in order to achieve the best score.