The creative idea was to make a hard hitting, danceable song with a lot of percussive elements that expressed the eccentric and unconventional tones of the film through music. We wanted the music to reflect the expressive spontaneity of this multi-media creative spot.

We created the track. Then we went to Jamaica and recorded an artist. We had a lot of back and forth with Spike the director regarding lyrics. We tailored the track structurally to fit with the vision that the director had. Then choreography was added to the music. Then we filmed using the music to dance to and tailored the track to work better with the film. Separate version we released as a single that was structured for radio through interscope records.

The outcome was that we created a colorful, bold and diverse song that exudes freedom of expression and supports the message of the film. We created a great film that was a piece of art that happened to have a great product and brand attached to it. The film was received very well and went viral and the song went to number 2 on the global viral charts on spotify.