Extensive research showed that young people had no alternative to regular water for thirst quenching at bars, pubs and nightclubs. It also pointed a valuable feature of the product: its mixability - coconut milk is a great ingredient for drinks and cocktails, a new trend in Brazil.

A new positioning for the product was developed: Kero-Coco Night, with a new package with elements of modern and cool that relate to the young consumers universe.

Kero-Coco Night is present in most bars, pubs and nightclubs of Sao Paulo, as well as events. It became a must have drink in any event where there is good music, young adults and parties.It also added value to the mother brand. In the markets where the product was launched, sales volume increased 20%.