Cannes Lions

KESSTECH LOGO

SAATCHI & SAATCHI DÜSSELDORF, Dusseldorf / KESSTECH / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

When developing the logo, we wanted to create a timeless design. At the same time, we were looking out for something which touches the rebellious heart of all bikers.

Outcome

The logo not only symbolizes the throttle valve inside the exhaust and the vast sound illustrated by a sound-amplitude.

It also symbolizes that it is absolutely legal. With a stylized „fuckfinger“ against the legislator.

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