Cannes Lions
SAATCHI & SAATCHI DÜSSELDORF, Dusseldorf / KESSTECH / 2015
Overview
Entries
Credits
Execution
When developing the logo, we wanted to create a timeless design. At the same time, we were looking out for something which touches the rebellious heart of all bikers.
Outcome
The logo not only symbolizes the throttle valve inside the exhaust and the vast sound illustrated by a sound-amplitude.
It also symbolizes that it is absolutely legal. With a stylized „fuckfinger“ against the legislator.