2006 is a World Cup year, so we focused targets on our soccer fans. We created a soccer-cheering song and while attracting the attention of soccer fans, we in fact expressed the delicious taste of mayonnaise. The concept of the ad is that "one's favourite food brings out incredible power". Just by thinking about the delicious taste of mayonnaise and sausage, a boy playing goalkeeper jumps at any kind of ball that comes his way. His story is depicted with a song and a serious simultaneous Japanese-German interpretation.