Australian teens live on their phones. 60% of all Australians over 13 years old own a smartphone. Increasingly they are looking for bite sized, mobile friendly content. Video games rule for this audience with 49% of 14-24 year olds electing to play games on their phone in their spare time. But with such a plethora of content and games available we needed to create something that would both engage and entertain as well as reward.

A long time sponsor of Cricket Australia, and in a time when the Australian team hadn’t won against England for 7 years, KFC really had to prove their support this cricket season and get Australians to love KFC. Changing their brand colours proved their loyalty.

Australians got right behind it the campaign and created their own hashtag on Instagram, along with their own KFC 'Bucket Head' army, supporting the green and gold colours. We sold so much chicken, that we ran out of all 330,000 green and gold KFC buckets, with a spike in sales at 178%.