KFC’s latest Hot & Spicy recipe really delivers on heat and we weren't afraid to make a big statement about it. So at key locations near KFC stores, we turned 1 empty bucket and 60,000 empty KFC soda cups into big, attention grabbing pop-up installations.

Hong Kong may be a fast city filled with people on the go, but for once life slowed down as everybody was stopped in their tracks. Crowds gathered to take photos with their smartphones and share what they saw with friends. Not just a mere stunt, but also a social media experience was created that connected people across the city. Our message was clear. With every KFC Hot & Spicy chicken bucket you get a meal to remember.